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1. Have price cut incentives, like coupons that are only given via message to fans. Hold a weekly contest only for fans, the winner gets a free product or consult or a special discount code for their next purchase.
2. Offer landmark gifts for people who like and share your fan page, e.g., every 50th like or fan gets a free giveaway.
3. Post exclusive content, like instructional videos, article links, or new uses for existing users of your products and services.
4. Encourage customer interaction by asking people to share experiences or tips. Ask for fan contributions, like their own articles on pertinent topics and post them on your blog with links back to your fan page.
5. Offer special customer service with Q & A, live chats, scheduled 'meet-ups' with you and another expert interacting with the community. Ask for input or suggestions for improvements and new products, or even for your next article or video 'How to.'
6. Post a Facebook widget on your main site or blog that allows people to 'like' from there. Then it's one-stop shopping, they like your content, you get more Facebook likes.
7. Build an email list by giving fans a chance to sign up with an opt-in form with a reveal tab. Use iframes for customized promotions to link to your Facebook fan page. If you do not know how to use an opt-in form or iframes, find a good freelancer to set those up for you.
8. Have your friends with large numbers of friends to be Administrators, so they can promote it as their own with their big groups of followers. Below are some techniques on how you can fully utilize the Like and Share button for Facebook such that it will work wonders for your business more than you can ever imagine.
Be creative with your Like and Share button's design.
Instead of just choosing and using either of the two, there are some websites today that combine both buttons into their user experience and reach huge success. By combining the two, they are able to drive consistent referral traffic, build relationships and learn more about their customers and visitors as well.
The Like and Share buttons have different strengths and different applications on their own, and by putting them together as one, they double their level of effectiveness. Here are the benefits that the Like button alone can bring you:
- When clicked, if shows up in the person's Facebook feed bringing referral traffic to the website. If your user is already on Facebook, all it takes is just one click!
Facebook recently released information about a "Liker" - people who click the Like button tend to be more engaged, active, and connected than the regular user. A "Liker" has more than twice the amount of friends than a typical user and is also more interested in exploring content found in Facebook.
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