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7. Build an email list by giving fans a chance to sign up with an opt-in form with a reveal tab. Use iframes for customized promotions to link to your Facebook fan page. If you do not know how to use an opt-in form or iframes, find a good freelancer to set those up for you.

8. Have your friends with large numbers of friends to be Administrators, so they can promote it as their own with their big groups of followers. Invite people to share in groups, so it keeps showing up in news feeds and keeps fans coming and your fan page and site visible.

9. Send out HTML email newsletters to former and potential customers. Have the option to become a fan and like be included in the newsletter at least once.

Being able to increase Facebook fans is one of the free tools you can learn and become familiar with to drive your traffic and business. Why use Facebook Ads? One of the biggest benefits of using Facebook ads as part of your social network marketing is that you are able to promote your business to a large group of people for considerably less than you would if you were to launch a campaign through another form of media such as print, radio or TV. For less than $100 you can create an ad campaign that specifically targets the country, city, gender and age group of your target market. Your ads can be set to run for as long as you like and have the potential to reach hundreds of thousands of people.

How can it work for you? Like all marketing campaigns, you need to have a plan before you begin. Facebook ads serve two primary purposes when it comes to promoting your Facebook Page.

1. Build your number of 'Likers'

2. Promote a specific product/service or offer to generate leads and/or sales.

In this article we're mainly concerned with building your number of 'likers'.

One of the best features of a Facebook ad is the control you have over it. You are able to set the parameters to target your customers and clients and can also set your ad to target friends of fans, existing fans or people who aren't already fans of your Page. Depending on the nature of your campaign will determine which of these settings you'll select during the setup of the ad itself.

Using Facebook ads to target a new market is a great way to test the waters, especially if you are looking to break into a new market. Setting your ad for a new city, region, state or country and tracking the number of 'likes' you receive along with other valuable statistics can help you determine if your campaign is effective based on your initial plan.

Like other forms of marketing, Facebook has the potential to grow your business and reach customers directly and affordably. Given the ability of social network marketing to promote your business and keep you in touch with your customers and clients, it makes sense to utilise it as much as possible. If you are looking to promote your business and increase the number of 'likes' on your business' Facebook page, then a Facebook ad campaign may be the answer for you.

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